Got to hand it to The China Media Project in Hong Kong. They know how to write a headline to evoke an emotion.
I immediately heard The Who’s “Won’t Get Fooled Again” as soon as I read the headline. (For the non-Boomers, think CSI.)
Meet the new boss
Same as the old boss
Leave it to David Bandurski to come up with the goods on how the ruling elite in China rework old phrases and policies to try to make them “relevant” to today. And how it all sounds like a Who song.
The latest visit to People’s Daily by the new propaganda chief shows the words are different the intentions are the same.
Xinhua News Agency, Beijing, January 17,  — On January 17, Political Bureau of CCP Central Committee Member, Secretariat of the Central Committee Member and Minister of Propaganda Liu Qibao made an inspection visit of the People’s Daily, emphasizing that [all] must center on the principal line of studying the spirit of the 18th National Congress, adhering to correct guidance (坚持正确导向), innovating [news] reports, improving the style of writing, raising the reach (传播力), credibility (公信力) and influence (影响力) of the news media, and strengthening the focus and effectiveness of public opinion channeling (舆论引导).
From the way I see it:
- “Improving the style of writing” means stop thinking for yourself and take your directives from the Party.
- “Innovating news reports” means stop thinking for yourself and take your directives from the Party.
- “Strengthening the focus and effectiveness of public opinion channeling” means stop thinking for yourself and take your directives from the Party.
Bandurski is more sophisticated in his analysis — I expect nothing less from him — but he adds “the Party must recognize that the game has changed. Restricting information is no longer enough. The Party must drive the agenda actively.”
And he then points out that was what Hu Jintao demanded in 2008.
And The Who once again comes to mind:
I’ll get all my papers and smile at the sky
For I know that the hypnotized never lie
Who knew the Chinese Politburo were such Who fans!
Then I’ll get on my knees and pray
We don’t get fooled again