The analysis, by the business information company Precise, shows that there is a complex interaction between social and mainstream media.
It is certainly not a straightforward case of cause and effect. Nor is it always a simple matter of the sheer volume of social media comments driving the mainstream news agenda.
Precise’s research report, 2011 – The year of the perfect Twitter storm, also illustrates that the speed and unpredictability of Twitter is a challenge to mainstream media.
Read the whole column: When is a Twitter storm a real Twitter storm?