A look at how Twitter affects mainstream media

Great column by The Guardian‘s Roy Greenslade on the relationship between Twitter and the mainstream media.

The analysis, by the business information company Precise, shows that there is a complex interaction between social and mainstream media.

It is certainly not a straightforward case of cause and effect. Nor is it always a simple matter of the sheer volume of social media comments driving the mainstream news agenda.

Precise’s research report, 2011 – The year of the perfect Twitter storm, also illustrates that the speed and unpredictability of Twitter is a challenge to mainstream media.

Read the whole column: When is a Twitter storm a real Twitter storm?

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