Tom Crampton posted a great graphic from the Ogilvy Beijing Social Media team describing the social media users in China.
It would be great if someone were do to this for the USA and other countries as well.
If soccer (football) is the great unifier for the world (except for the States), then maybe distilled versions of online personalities might help different cultures link up.
But even if you just forget the cross cultural stuff. Face it, this project would be fun.
Hello, WIRED. Are you listening.